The issue with logo redesign
With Google’s most recent redesign, people are reminded by how much they hate change with the brands they love. According to a study, when a brand’s logo changes, consumers expects the underlying brand to change as well.
Aside from general twitter reactions, the study shows that the more someone admires a brand, the more likely they will negatively react when the logo changes. According to the article, companies should inform consumers as to why the logo is changing and what it means for the brand as a whole.
Apple set to reveal first electric car in 2019
Many accomplished Apple employees are pulling out of other projects in order to focus on Apple’s first ever electric car, codename “Titan.” The 600 person team recently met with California’s Department of Motor Vehicles to review autonomous vehicle laws, according to the article.
Many employees working on Titan includes a handful of experts on driverless cars and high profile Tesla engineers. With this team, the company is set to ship in 2019, but may not be accessible to the average consumer immediately.
Big pharma exec that raised the price of a aids drug also owns a League team
Martin Shkreli, the CEO of the company that made the news recently for raising the price of an AIDs drug by nearly 5,000% also happens to own a League of Legends and Dota 2 team. According to the article, Shkreli dodged allegations of misconduct with management of his team.
Shkreli openly admitted his lack of experience with eSports but still plans to transform the competitive gaming landscape. It is unlikely that his current business venture will be any different than his ones before this.
Facebook moving to instant articles
Instead of clicking through to articles on other media sites, Facebook users will soon be able to read the article within the site itself. More than a dozen publications are making the move to involvement in Instant Articles, which will heighten traffic within the site itself.
Users can expect a slow roll out in terms of seeing it on their timelines, as it will be starting primarily on Facebook for mobile devices. Of all the publications involved, the most committed appears to be The Washington Post, who recently came out of talks for paper publication with Amazon.